My cousin Danny, down in Amarillo, Texas, called me up a couple months ago looking for some help in the digital department. He and his team at his university were putting together a small company for their class and they needed a logo.
Since they didn’t know anyone with graphic design or illustrator skills, he asked me if I could make me something. I accepted.
He sent me a couple of concepts, which were already pretty decent as far as concepts go (in my opinion), and from there I came up with two different concepts.
The first two are Danny’s originals that were just “Live Traced” (adding a certain element of grunge that I kind of liked) and the last two were my concepts. I liked where I was going with the road going through the text but I just couldn’t seem to nail the execution. So I moved on to just putting the crooked road by itself, and it worked out nicely.
Here are the original concepts:
Here is the logo on a larger scale also with color inverted: